Project Implementation

Overview

Project Workflow

Preparation

Initial Meeting

Mutual Introduction

The free initial consultation serves to clarify your wishes and questions. We will discuss what is already available and what content needs to be provided. At the end of the conversation, I will give you an approximate time estimate and an idea of when we can start the project and when it is likely to be completed.

Design

Logo

Design or Adoption

Do you already have a logo as a vector file (e.g., ".ai" or ".eps") that I can use for the website? Do you want to keep your existing logo, or should it be adjusted? Please note that changes to the logo should also be applied to other materials (business cards, letterheads, invoices, giveaways, etc.).

Design

CI/CD

Corporate Identity & Design

Does a corporate design exist with specifications for fonts, colors, font sizes, and spacing? This is especially common for small and medium-sized businesses (SMEs) and ensures a consistent appearance.

Texts

Web Design Texts

Editing & Consulting

Do you have an existing website with content and images, or are we starting from scratch? Would you like to have the texts revised? I will gladly advise you on structuring the navigation points and help with text creation, for example, via a Zoom call. A clear text structure will make the web design process easier later on.

Design

Web Design

Custom Layout or Template

Would you prefer a custom-designed layout tailored specifically for you, or would you like to use a pre-made layout template to save costs? Licensing and billing for templates are handled directly through the third-party provider.

Visual Language

Photos

Existing, Photoshoot, or Stock Images

Do you have your own photos or need a photoshoot? Would you like to showcase your team with custom images? I can assist with preparing the images for the web. Alternatively, we can use stock images — please check if you already have an account for potential licensing costs. Image search can take several hours, and licensing fees will be billed directly through the third-party provider.

URL

Domain

Your Web Address

Do you already own a domain? If so, you can forward the login details to me. Would you like me to register additional domains or take care of the complete registration? Billing is done directly through the third-party provider.

Web Hosting

Web Host

Storage for Website and Emails

Do you have a preferred web host, or would you like my recommendation? Does your current provider support the CMS you want, such as WordPress? Since webmail services often run through the host, the choice is important. Contracts and billing are handled directly through the respective provider.

Implementation

Web Development

Website Implementation

Once all points are clarified, the technical implementation of your website begins.

Add-ons

Plugins, Modules & Pagebuilders

Additional Features

Would you like special effects or functionalities? There are many free as well as paid plugins and modules. Licensing fees for paid extensions are billed directly through the third-party provider.

Implementation

Shop

Sales of Products, Courses, or Services

Do you need a shop feature where customers can order products, services, or courses directly online? Or a calendar booking system? Please note that these systems typically incur additional monthly or yearly costs.

Review

Post-Implementation

Fine-tuning & Go Live

Do you like the website? Should it go live, or would you like adjustments, such as a contact form, SEO tools, or ad banners for Google, Facebook, etc.?

Training

CMS Training

Maintain Website Yourself

At the end, you’ll receive an online training session via Zoom, where I’ll show you how to update text and images yourself. You will receive admin rights and can maintain your website independently in the future — either by yourself, with my help, or through a third party.

Glossary

Explanation of Terms

Logo

A logo is a graphic or typographic symbol that represents a company. It combines text and imagery to create a recognizable brand identity. A good logo leaves a lasting impression and matches the company's colors and design style to capture the interest of the target audience. I focus on legible fonts, minimalistic shapes, and clean details to make the message clear and memorable. Upon request, I can convert your sketch into a final vector version, vectorize an existing logo, or create a new design from scratch. The logo can then be used consistently across all media.

Corporate Design (CD)

Corporate Design is part of Corporate Identity (CI) and includes the visual and verbal representation of a brand. It ensures a consistent appearance across all platforms and strengthens brand recognition. CD defines standardized design elements such as logos, colors, fonts, and marketing materials, along with guidelines ("Do’s and Don’ts") that should be followed.

Domain

A domain is the address you enter into a browser to visit a website. It also appears after the “@” in an email address. While a domain name can influence search engine rankings, it’s just one of many SEO factors (alongside content, structure, backlinks, etc.). Valid domain characters include letters (a–z), numbers (0–9), and hyphens (–), with a length between 3 and 63 characters.

Web Hosting

Web hosts are service providers that offer storage space on their servers so your website is accessible online 24/7. Many also provide daily backups to prevent data loss. In common usage, web hosts are also referred to as providers. Without web hosting, your website would not be accessible on the internet.

Text & Copy Editing

Texts are usually written or edited by professional copy editors. Copy editing improves grammar, spelling, style, and tone. Unlike proofreading, it also includes changes to content, word choice, and sentence structure. You can write the texts yourself, have them created by me, or we can develop them together – for example, via online meetings to define topics and structure.

Web Design

Web design includes the visual, functional, and structural design of websites. It incorporates UX (User Experience) principles to improve usability. I create layouts in Adobe InDesign with a focus on aesthetics and structure, including homepage, navigation, header, topic areas, and footer — starting with the desktop version. Upon request, I can also design the mobile-optimized responsive version. Texts, images, and videos are placed in a visually balanced way to ensure an intuitive user experience.

Web Development

Web development refers to the technical implementation of a website. This can involve installing themes or building a site from scratch using languages like XHTML (structure), CSS (design), and JavaScript (functions). To simplify content updates, I use CMS platforms that allow editing without programming knowledge.

CMS (Content Management System)

A CMS allows you to update website content like text and images without programming skills. Popular open-source CMS platforms include WordPress, Typo3, Drupal, and Joomla. I especially like working with Weblication, though it requires a license starting at approx. CHF 400. Once your site is complete, you’ll receive login access so you can manage your content independently.