If you want Google not only to find your content but also to understand it, structured data is key. It helps search engines recognize the context of your website—whether it’s a product, article, recipe, or event. This allows you to get rich snippets in search results, attracting more attention and clicks.
What Are Structured Data?
Structured data is a standardized format that makes information on websites readable for search engines. It is usually embedded in JSON-LD (JavaScript Object Notation for Linked Data) and follows the Schema.org standard. This defines hundreds of types, such as Article, Product, Event, or LocalBusiness.
Why Structured Data Is Important for SEO
- Better Visibility: Google often displays content with structured data as rich snippets—with ratings, prices, or FAQs.
- Higher Click Rate: Eye-catching search results attract more attention and increase CTR (Click-Through-Rate).
- Clear Data Structure: Search engines understand your page’s context better, which can improve your ranking over time.
How to Add Structured Data
The easiest way is to embed structured data as JSON-LD code in the <head> section of your page. Example for a blog post:
{
"@context": "https://schema.org",
"@type": "BlogPosting",
"headline": "Example Title of Your Article",
"author": {
"@type": "Person",
"name": "Your Name"
},
"publisher": {
"@type": "Organization",
"name": "Aurelix",
"logo": {
"@type": "ImageObject",
"url": "https://www.aurelix.com/logo.png"
}
},
"datePublished": "2025-11-06"
}Alternatively, you can embed structured data directly in the HTML markup (Microdata or RDFa), but this is more error-prone and less clear. Google now recommends JSON-LD as the preferred format.
Types of Structured Data
The most important Schema.org types for SEO are:
ArticleorBlogPosting– for blog posts and news articlesProduct– for product pages with price, rating, and availabilityLocalBusiness– for local businesses with address and opening hoursEvent– for events with date, location, and ticket infoFAQPage– for frequently asked questions with answersHowTo– for step-by-step guides
Avoid Errors and Test
Incorrect or incomplete data may prevent your snippets from showing. Regularly use the following tools:
These tools show whether your data is correctly embedded and recognized by Google.
Conclusion
Structured data is an invisible but extremely powerful lever in SEO. It provides clarity for search engines and increases the visibility of your content. Whether product page, blog, or company website, if you structure your data correctly, you speak Google’s language. At Aurelix, I combine design, development, and SEO to ensure your website performs technically, visually, and semantically.
Additional Tip: A comprehensive list of all available Schema.org types can be found here.
Image: freepik.com