The footer is often an underestimated part of a website. Yet it can play a decisive role in usability, navigation, and building trust. A well-designed footer provides value for visitors and supports SEO through meaningful internal links.
1. Present essential information clearly
- Contact information: address, phone, email
- Business hours or service times, if relevant
- Links to legal pages like imprint and privacy policy
- Social media icons for brand presence
2. Support navigation
Footer links should guide visitors to useful areas:
- Main categories of the website
- Popular subpages or articles
- Sitemap for quick orientation
3. Build trust
Visitors look for reliability and professionalism. You can support this with:
- SSL/HTTPS or trust badges
- Customer reviews or certifications (if relevant)
- Clear legal information
4. User-friendly design
- Clean structure: columns or clearly separated sections
- Readable font sizes and sufficient contrast
- Responsive layout on all devices
5. Place call-to-actions thoughtfully
The footer is ideal for subtle CTAs such as newsletter signups or contact buttons. These should feel helpful rather than intrusive.
Conclusion
A user-friendly footer is more than a decorative element. It improves navigation, strengthens trust, and increases overall user experience. At aurelix, I ensure that every footer is clear, informative, and visually appealing.
Image: freepik.com