The Swiss Data Protection Act (DSG) regulates how personal data of individuals in Switzerland may be collected, stored, and processed. Website owners with Swiss users or customers should be familiar with the requirements to ensure DSG compliance.
What does the DSG regulate?
The DSG protects the personality and fundamental rights of individuals regarding their personal data. It requires that data must be:
- collected lawfully, fairly, and proportionately,
- used only for a clearly defined purpose,
- stored only for as long as necessary,
- protected from unauthorized access, loss, or misuse.
DSG vs. GDPR
Many Swiss companies also orient themselves toward the GDPR. The revised Swiss DSG (2023) introduces several GDPR-aligned changes, including:
- expanded information obligations towards users,
- explicit consent for data processing,
- right to deletion and data portability,
- mandatory reporting of data breaches.
Tips for website owners
- Privacy Policy: Clearly inform visitors about how their data is processed.
- Cookie Management: Use a DSG-compliant cookie banner with active opt-in.
- Secure Transmission: Use HTTPS/SSL encryption.
- Data Minimization: Collect only what is truly necessary.
- Data Processing Agreements: Check agreements with hosting providers, newsletter services, or analytics tools.
- User Rights: Ensure users can access, correct, or delete their data.
Practical implementation on the website
A DSG-compliant website setup may include:
- Transparent privacy policy linked in the footer.
- Opt-in for tracking tools, newsletters, or forms.
- Hosting in Switzerland or the EU for secure data handling.
- Regular audits and updates of data protection processes.
Conclusion
For Swiss website owners, the DSG is essential for legal compliance and building trust. Proper implementation not only reduces legal risks but also enhances professionalism and transparency.
Further resources
Image: freepik.com