For website owners in Switzerland, it is essential to correctly implement cookie banners, imprint and privacy policies. Only then is your website compliant with the DSG, ensuring legal clarity and protecting visitor data.
1. Cookie Banner
The Swiss DSG requires that visitors actively consent to the placement of non-essential cookies:
- Opt-in: Tracking or analytics cookies may only be set after explicit consent.
- Transparency: Inform users which cookies are used and for what purpose.
- Easy withdrawal: Users must be able to revoke their consent at any time.
2. Imprint
A complete imprint is mandatory. It should include:
- Company name, legal form and address
- Contact information (email, phone)
- Commercial register number, if applicable
- VAT or MWST number, if relevant
3. Privacy Policy
Your privacy policy should clearly describe:
- Which data is collected (e.g. forms, cookies, analytics)
- The purpose of data processing
- Retention periods and any transfer to third parties
- User rights (access, correction, deletion)
4. Implementation Tips
- Place links in the footer for easy access
- Use cookie management tools that comply with the DSG
- Regularly review your imprint and privacy policy for updates
- Consider hosting and data processing in Switzerland or the EU for a high data protection standard
Conclusion
A properly implemented cookie banner, a complete imprint and a clear privacy policy are essential for a DSG-compliant website in Switzerland. They build trust, reduce legal risks and demonstrate professionalism.
Further Resources
- Datenschutz.ch – Practical information for businesses
- Swiss SME Portal – Data protection for businesses
- FDPIC / EDÖB – Swiss Data Protection Commissioner
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