Many people confuse the terms "Landing Page" and "Homepage" – but they serve entirely different purposes. While the homepage is the gateway to your entire website, a landing page is specifically designed to lead to a single action, such as a purchase, download, or inquiry.
What is a Homepage?
The homepage is the main page of your website – it gives an overview of your company, services, and the overall structure of your site. Visitors navigate to all other pages from here. It serves to orient visitors, build trust, and present your brand.
- Goal: Provide an overview, build trust, present the brand
- Content: Navigation, teasers to services, contact options
- Example: www.aurelix.agency
What is a Landing Page?
A landing page ("target page") is usually accessed through advertisements, social media, or email campaigns. It is highly focused: One single goal, no distractions. Everything – design, text, and layout – drives the visitor towards a desired action (conversion).
- Goal: Conversion (e.g., inquiry, purchase, signup)
- Content: A specific offer, clear call-to-actions, trust elements
- Example: www.aurelix.agency/webdesign-inquiry
The Key Differences at a Glance
- Homepage: General, informational, many links and navigation
- Landing Page: Focused, sales-oriented, no distractions
- Homepage measures success by: Visitor numbers, time spent
- Landing Page measures success by: Conversion rate
When to Use Each Page
If you want to introduce your brand, the homepage is your digital storefront. However, if you want to generate targeted inquiries or sales, a landing page is the direct way to achieve this goal. The best results come from using both together: The homepage builds trust – the landing page converts.
Conclusion
A good website uses both worlds: The homepage as the foundation of your online presence, and landing pages for targeted campaigns. The key is that each page has a clear goal – because clarity is the basis of successful user guidance and conversion.
Homepage = Orientation. Landing Page = Action. Together, they form the bridge between interest and decision.
Image: freepik.com