Cookies are small text files that websites store on your device to recognize you on your next visit. They can be useful – for example, to remember login data or store your cart – but they are also used to analyze your user behavior or for personalized advertising.
1. What Cookies Analyze
Cookies can capture information such as your IP address, language, duration of stay, click paths, search queries, or device information. Marketing cookies are often used to track your behavior across websites and display personalized ads.
2. Where You Pick Up Cookies
Almost every modern website uses cookies – often without you even realizing it. They are created by embedded services such as Google Analytics, YouTube, Facebook Pixel, chat widgets, or newsletter tools. Ads and social media plugins also create their own cookies.
3. How to Get Rid of Cookies
You can easily delete or block cookies in your browser settings. In Chrome, Firefox, or Safari, you'll find options like "Delete Cookies" or "Remove Cookies and Website Data on Exit" under "Privacy" or "Security". Regularly cleaning up protects your privacy and prevents unnecessary tracking.
4. Why the Cookie Notice is Necessary
According to the GDPR and ePrivacy Directive, websites must disclose which cookies they set and why. Users must consent to the storage of non-essential cookies before they can be activated. The cookie notice ensures transparency and data protection – and legally protects you as a website owner.
Conclusion
Cookies are useful helpers but can also become data predators. By handling them consciously, regularly deleting them, and ensuring transparent consent, you build trust – and remain privacy-compliant.
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