Google is no longer just a search engine—it is the gateway to the digital world. Around 90% of all searches worldwide go through Google, and on mobile devices even 95%. Anyone wanting online visibility cannot ignore Google.
1. What Google Really Looks At
Google evaluates websites based on hundreds of factors, but at its core it’s always about the same: relevance, trust, and user experience. These five areas are crucial:
- Content & Value: Provide real answers to search queries, not just keywords. Content should be useful, clear, and authentic.
- Technical Foundation: A secure (HTTPS), fast-loading, and mobile-optimized website is preferred.
- User Experience (UX): If visitors stay longer, interact, and feel comfortable, Google rates it positively.
- Authority & Trust: High-quality backlinks and clear brand messages increase your ranking.
- Structured Data: Schema.org markup helps Google understand your content better—a real visibility boost.
2. Why This Matters for Creatives and Small Brands
Many designers, coaches, or small studios rely on good design—but forget that Google doesn’t “see” design. Search engines understand structure, text, and utility. So if you design your website beautifully but ignore SEO basics, you will get lost in the crowd.
Clear positioning (“Branding for freelancers” instead of just “Design studio”) helps Google—and your potential clients—understand immediately what you stand for.
3. The 5 Key Questions for Your Website
- What exactly do I offer? Is your service immediately understandable?
- Who is my audience? Do you clearly address your target group?
- How can you be found? Do you use relevant keywords in texts, titles, and descriptions?
- How does your site perform? Does it load quickly, work on mobile, and is it technically clean?
- Do visitors trust you? Testimonials, clear texts, and a consistent brand identity strengthen credibility.
4. Conclusion
Google remains the most important gateway to online visibility. Instead of focusing only on aesthetics, a balanced approach is worthwhile: design, structure, and content must work together. If you invest your energy as a creative in a solid foundation, you will become more visible in the long term—without expensive ads.
SEO doesn’t start with Google—it starts with your clarity, your message, and the way you become visible.
Image: freepik.com