1. Unclear Goals
If you don’t know what your website should achieve, structure and user guidance suffer. Define clear goals: sales, newsletter sign-ups, information, or contact. Without a clear direction, visitors quickly lose interest. A precise goal definition helps you prioritize and structure content. You know which pages are central and which merely support.
"Clarity is the first step to strategic design."
2. Poor Navigation
Complicated menus or missing structure frustrate visitors. Use clear menu items, logical hierarchy, and internal links so users find what they need quickly. A good navigation concept ensures visitors can navigate intuitively. Every click should be predictable and free of surprises. Place important items first, less important items last.
"Good navigation is like a signpost – unobtrusive, yet indispensable."
3. Cluttered Design
Too many colors, fonts, or animations confuse visitors. Use a clean layout, harmonious colors, and adequate white space. Minimalism gives space to what matters. Every visual decision should have a purpose. Calm, coherent design lets content breathe and looks professional.
"Less is often more effective than more."
Image source: freepik.com