Colors and fonts are key factors in determining how professional a website looks. They influence readability, user experience, and brand perception. Mastering the basics allows you to guide visitors positively and build trust.
The Importance of Color Schemes
Color schemes set the tone and evoke emotions. A coherent color system supports brand identity and improves user experience.
- Primary Colors: Core elements of the website (logo, CTAs, buttons).
- Secondary Colors: Accents and highlights.
- Neutral Colors: Backgrounds, text, navigation.
Colors to Avoid
- Overly bright, neon-like colors that are tiring over time
- Color combinations with poor contrast (black on dark gray, red on green)
- Colors that may be culturally misunderstood
Typography: Choosing the Right Fonts
The choice of font affects readability and brand perception. Cleanly structured fonts look professional, while playful or hard-to-read fonts often appear untrustworthy.
- Serif Fonts: Good for print or headlines, classic and formal.
- Sans-Serif Fonts: Modern, ideal for websites and mobile devices.
- Google Fonts: Easy to embed, large selection of web fonts, legally safe when hosted locally.
Typography Tips
- Use a maximum of 2–3 fonts per website
- Adjust font sizes: body text 16px+, headlines significantly larger
- Pay attention to line-height for readability
- Optimize contrast between text and background
Combining Colors & Typography
A harmonious combination ensures consistent design. Colors and fonts should complement each other, not compete. Make sure CTAs stand out and text is clearly readable.
Conclusion
Professional design relies on thoughtful color choices and clear typography. A coherent color scheme, well-chosen fonts, and harmonious contrasts enhance both brand perception and usability. At aurelix, I ensure colors and typography are used strategically so your website is both beautiful and functional.
Further Resources
Image: freepik.com