Building E-Commerce Websites Right: UX & Conversion
Aurelix / Nov 2, 2025
A successful e-commerce website combines appealing design, intuitive user guidance, and targeted conversion elements. Whoever wants to engage visitors...
Lazy Loading & Other Tricks for High-Performance Websites
Aurelix / Nov 2, 2025
The speed of a website is crucial for user experience, conversion, and Google ranking. Long loading times lead to bounce rates...
Landing Page vs. Homepage – The Key Difference
Aurelix / Nov 2, 2025
Many confuse the terms “landing page” and “homepage,” but they serve completely different purposes. While the homepage is the gateway to your...
GDPR Compliant – What It Means and Why It Was Introduced
Aurelix / Nov 2, 2025
If you operate in the EU or work with European customers, the term "GDPR compliant" is hard to miss. But what does it actually mean...
Social Proof – Why Trust is the Key to Conversion
Aurelix / Nov 2, 2025
Social proof means that people look at the behavior or decisions of others – especially when they are uncertain...
How to Get Rid of Cookies – and What They Actually Track
Aurelix / Nov 2, 2025
Cookies are small text files that websites store on your device to recognize you on your next visit. They can be useful...
How Too Many Pop-Ups Drive Visitors Away – and When They Are Worth It
Aurelix / Nov 2, 2025
Pop-ups are among the most controversial elements in modern web design. They can capture attention, generate leads, and boost conversions...
What Really Matters in Website Copywriting
Aurelix / Nov 2, 2025
Good copywriting is much more than stringing together beautiful words – it is the connection between offer and emotion. Especially in...
Using Banner Advertising – Formats, Placement & Benefits
Aurelix / Nov 2, 2025
Banner advertising is one of the oldest but still effective online marketing tools. When used correctly, it increases brand awareness...